Your reach, as defined by Vernaca, is the number of people who receive emails or text (SMS) messages from you or follow you on social media. There are a number of ways to increase your reach, let’s focus on a few simple things you can do.
First, create amazing and unforgettable experiences for your customers. As a business owner, this is a top to bottom priority from every aspect of your business. Make sure that menus are easy to read, that servers are kind and efficient, and that food is delicious and visually appealing. Assess anything that can improve your customers’ experience.
Second, implement email capture systems for your business. Customers who opt-in to receive promotional emails are more likely to read and redeem promotions. Generate a list of loyal customers who want to connect via email by encouraging customers to sign up to receive discounts, rewards, or important business news. For an in-depth look at building your email lists, check out our other post, “5 Ways to Build Your Email List.”
Third, have a strong social media presence. This goes beyond just posting pictures of food. Create a business personality on social media that gels with your brand image. Share customer testimonials, announce promotional events, and show appreciation for your staff. Simply being active on social media platforms will increase your internet credibility, and subsequently your visibility.
Finally, be involved in your community. Host events in your space, connect with neighboring businesses or cater a local event. Repeat customers are often locals who value community involvement. Use Vernaca to send out announcements about your events and ask customers to invite their friends!
These tactics feed into the same core idea: When you invest in customer engagement in both the digital and physical space, you open the door for real business growth. But remember, it’s vital to give your customers real ways to opt-in to your promotions. Otherwise your efforts will be wasted.
If you have any questions about how Vernaca can help you, reach out at email@example.com and chat with our team!