With only 12 working hours in a day, it can feel like your business needs at least three of you just to get the job done. Anyone can start a business, but how do you keep your product current? How do you adapt to constantly changing digital marketing trends and untangle the complexity of customer satisfaction? Most importantly, how do you juggle these responsibilities while keeping your business in the black?
In order to succeed as a small business owner (SBO), you need to understand the unique challenges that your business faces in 2018 and take concrete steps to face these challenges head-on.
According to a recent survey, small business leaders identified “finding the time or resources for marketing” as their “biggest marketing challenge in 2018.” In fact, many SBOs are so strapped for resources that “one-quarter of small-business leaders will try to get by in 2018 without spending more on digital marketing.” Samantha Owens Pyle, owner and chief strategist of Green Apple Strategy—a marketing and branding firm based in Nashville, TN—writes that those who do invest in marketing end up feeling “spread thin in a hundred different other areas.”
Much of this has to do with the rise of digital marketing. Now more than ever, social media and mobile marketing determines the success of your business. Social media platforms enable businesses to extend their reach and form a personal connection with customers, yet with dozens of viable social media platforms available, just getting started can seem daunting. And while mobile marketing remains one of the most successful forms of marketing, few business owners can engage in mobile marketing without costly automation services.
On top of finding ways to engage a social media following and touch base with customers via mobile marketing, many SBOs struggle to differentiate themselves from competitors. According to marketing expert Biron Clark, “Getting the word out about your business is crucial to its success […] Technology has made it easier than ever to test and bring a product to market, but it is difficult to cut through the noise on social media and other marketing channels and differentiate your business and brand.”
And sadly, while small business owners are bending over backwards to keep up with these marketing trends, few are confident that their efforts are paying off. In fact, The Business Journals lists “defining success” as one of small business owners’ greatest difficulties. In their recent survey of 1,000 SBOs, TBJ found that “Some 46 percent of small-business leaders don’t know if their digital marketing strategies are working.” Even worse, 17% know that their marketing strategies are ineffective. All told, over 60% feel caught in a cycle of guesswork and lackluster results, “spending their marketing budget on strategies they aren’t certain are working.”
If you’re like most small business owners, you’re ready for a change. You want to engage in adaptive digital marketing, but are tired of overwhelm and the sinking feeling that your best efforts aren’t paying off. You’re ready to invest in a service that will save you time and money. This is where Vernaca comes in.
Vernaca is a marketing automation service that takes the guesswork out of marketing. We use everything that you know about your business and everything that we know about marketing to get customers through your doors. And the best part? Our tool requires next to nothing from you.
First, Vernaca optimizes social media and mobile marketing while allowing for marketing automation that frees you up to spend time on running your business. Vernaca allows you to create and send promotions to customers via email, SMS (text), Twitter, and Facebook. All you have to do is log on, create a promotion using one of our pre-made templates, and schedule your offer. After you schedule an offer, we’ll take it from there. We’ll reach your customers with promotional content, reminders, and customer satisfaction check-ins. After each promotion, we’ll check back in with you, letting you know how many customers your promotion brought in so you’ll know what works and what doesn’t. This means that you’ll know the exact impact of every promotion you run. No more guesswork or wasted resources.
Second, Vernaca also allows you to save money by operating as an all-in-one service. Instead of purchasing an email automation service, investing in mobile marketing automation, or paying an employee to manage your social media accounts, you can pay a flat rate that does it all.
Finally, Vernaca resolves the tension between “doing it yourself” and hiring an (expensive) outside expert. Start your free trial now to experience the difference for yourself!